Lance Rutledge Canal No.5 Tote
Traditionally, fragrance worn by women adhered to two basic categories: respectable women favored the pure essence of a single garden flower, and provocative perfumes heavy with animal musk or jasmine were associated with women of the demi-monde, prostitutes or courtesans. Coco Chanel felt the time was right for the debut of a scent that would epitomize the flapper and would speak to the liberated spirit of the 1920s.
For Chanel, the number five was especially esteemed as signifying the pure embodiment of a thing, its spirit, its mystic meaning. In 1920, when presented with small glass vials containing sample scent compositions numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial.
The bottle, over decades, has itself become an identifiable cultural artifact, so much so that Andy Warhol chose to commemorate its iconic status in the mid-1980s with his pop art, silk-screen, Ads: Chanel.
This limited edition totebag by Lance Rutledge is our version: it plays on the iconic bottle & reputation of Chanel No. 5 and our own fragrant and storied Gowanus Canal. Perhaps a little less pure, but mystic and iconic still.
Limited Edition of 100, cotton, 12x12